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Wednesday, February 17, 2010

Semiotic Analysis of “Tom Ford” Ad

Tom ford is manufacturer of luxury clothing, cosmetics, and fragrances. The target audience is one of great wealth due to the price of the products Tom Ford sells. The advertisers at Tom Ford take immediately draw their audience’s attention through the use of sex. A relatively naked woman immediately draws attention while making a statement. The man in the ad seems to be oblivious of the naked woman signifying a lack of novelty when next to naked woman. This portrays Tom Ford products as products that entice or involve the presence of women, particularly naked ones. Further, the man’s gaze isn’t on the naked woman or the audience suggesting the elite characteristics of someone wearing Tom Ford clothing. Also, the fact the man is drinking and smoking alongside the naked woman suggests Tom Ford products are more than just clothes, but the lifestyle that accompanies them. Thus, the Tom Ford ad campaign uses the association of sexual intrigue, sophistication, and socialite status to sell its products.

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